The One Funnel Away Challenge requires that you create around 10 to 20 products that can be offered with your Flagship Framework. That’s a lot of content.
So how can you create all these different offers?
OFA offers many examples. Pick the ones that best fit your product.
Think broadly about the product you’re delivering. What is the additional information that someone would need to know about your product.
Remember the three things people care about the most are: health, wealth and happiness (relationships/love).
If you can relate every product you create to one of these three things, you will be able to write hooks that target your dream customers.
For example…
If your product is to How to Create the Best Peanut Butter Sandwich…begin by dissecting your own Framework.
Your step-by-step is your Flagship Framework. This can be a PDF guide or video.
Separate the Parts
Extract a Product from each step…and from each ingredient.
Flagship Framework:
- Select bread
- How to Select the Best Bread
- Compare Flour and Wheat
- Select Peanut Butter
- How to Select the Best Peanut Butter
- Pure Peanuts versus Additives
- Spread Peanut Butter on Bread
- Best Knives
- Interview a Chef about Knife Varieties
- Best Spreading Techniques
- Best Knives
- Compare one slice versus two slices
- Impact of Jelly, Butter or Spreads
- Compare Spreads
- Eating cold versus room temperature
- Peanut Butter in Pop Culture
- Movie references
- Top commercials
Product Variety
PDF guides
For people who like to read and look at pictures
Audio guides
For people who like to listen to conversation
Video guides
For demonstrations, people who like to watch How-To
Interviews
Talk to an expert about a topic related to your product – can be text, audio or video (or all 3)
Comparisons
Position your product against others in the marketplace, do comparison chart – can be text, audio or video (or all 3)
Always try and think of a text, audio and video version of your product so that you can deliver value to a variety of different customers.