Day 0.5
Who Might Be Interested In The Product You Have to Offer?
These pages are following the path to creating your online business using the training in the 30 day One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels.
If you missed the introduction click here to go to Day 0.
The idea of OFA is to give you a roadmap for getting started that you can apply at any time.
This extra ‘Day 0.5’ page is to let you know that before OFA starts, there is a process you can follow to start building an email list of interested customers.
An email list of potential customers is the most important resource you can have for your business.
This approach helps you get used to reaching out to potential dream customers, and delivering value for free so that you can build a list of people who may be interested in your paid products.
If you do not yet have a business idea, you still want to understand this strategy so that you have people you can reach out to once your product is developed.
So before OFA begins, sign up to do the Free ‘5 Day Lead Challenge‘
What is a Lead?
A lead is a person. A person who will eventually buy your paid or affiliated products.
Your leads are your potential dream customers. People who have expressed an interest in your product, and want to know more.
These are the people you want for your business…yesterday, today and forever. You Need these people! So you have to attract them, and make sure they know who you are and what you have to offer.
In the Five Day Lead Challenge this is what you learn:
Day 1: Unlimited Leads
-How lead funnels work
-How to structure your lead machine
-Understanding the core foundation
Day 2: Creating Your Lead Magnet
-How to build your “1-Page” Lead Capture
-How to create your Lead Magnet to attract unlimited leads
-Free ‘Lead Magnet’ software
Day 3: Creating Your Lead Squeeze Funnel
-Capturing names, emails, phone numbers
-Attract QUALIFIED prospects
-Build your simple 2-page funnel
Day 4: Creating Your Followup Funnel
-How to engage and keep your leads
-How to write a compelling email sequence
-How to build rapport and a relationship so they BUY
Day 5: Launch Your Lead Funnel
-Go LIVE with your Funnel
-Capture ACTUAL leads for your business
-Start building your list
So when you finish you have:
- A ‘lead magnet‘ around your business idea. This will be a free product – like a PDF document, video or audio – that delivers a result like a – How-To, Step-by-Step, Checklist, Suggestions, Recommendations, Template. It can be anything you can think of that you can deliver as information for someone else to use. The lead magnet will help your customers understand your expertise and the product you have to offer.
- A ‘lead funnel‘ which is a one page website where you give away the product for free in exchange for an email address
- An e-mail sequence – usually 6 follow-up emails that you send to your dream customers to build a relationship
- Lead magnet promotions – usually for free – on social media, or anywhere where you have ‘traffic’
This may sound like a lot of work to do before OFA has even begun, but if you do it, you have a chance to create a list of your dream customers who will already be ready to receive your paid product.
Work Summary
- Follow the 5 Day Lead Challenge training to create and distribute a ‘lead magnet’ for your dream customers, and start building your email list
- Watch the ‘Belief’ videos that will help give you the confidence to believe that you have the ability to get your business started
Your Results
An active lead magnet on a one page lead funnel that gathers emails from interested customers. You will be able to market directly to this list when you begin selling your product.
A Reminder…
This series is to help you Create Your Online Business Through the One Funnel Away Challenge
OFA is a comprehensive training program that teaches you how to get your product or service in to your dream customers’ hands.
Even if your product or service is just an idea!
You learn how to separate yourself from everyone by creating ‘offers’ inside ‘sales funnels.’
The training is a ton of information so I will be your guide. In this e-mail series, I will summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business and up and running.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
To sign-up for the next OFA click here
You will be able to get a jump on the training, or follow along with these emails and upcoming videos.
Disclosure: Links to the One Funnel Away Challenge and 5 Day Lead Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.