Days 13 and 14
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
If you are one of the people who likes to read ahead, you may want to get through the entire OFA challenge before you do any work on your business.
If you are one of the people who likes to play along, you will probably want to implement each OFA step as presented.
In either case, you may be thinking this process for getting started with an online business is a lot of work…
…or ‘I don’t know how I can possibly think of so many different products for my one little idea‘…
…or ‘I don’t know if this is going to work for my business‘…
There are many reasons why you may be wavering, but if you stick with the program, you are going to realize that the bigger picture being taught in OFA is foundational groundwork on marketing and selling that could save your business.
If you are an entrepreneur, you must conquer marketing. Or at least be able to manage it. This is where you build your business every day.
OFA can teach you the strategy and tactics for creating a sales funnel, but you have to think about how to deliver it.
As you create the products for your business, believe in your ability to deliver value for your customers. You came up with your idea for a reason…you saw a problem that needed to be solved. Now you have an opportunity to offer your solution to as many people as possible.
They are waiting for you. You just have to keep pushing through…one product at a time…work through the details…don’t try and make it all perfect.
Learn what you need to do. If you stick with this process it will not be your last funnel, but each time you create a new one, you will enhance your skills, and improve each time.
Days 13 and 14 Work Summary
- Complete any product or activity on the list that is still pending. You should have products in your Members’ Area, and be ready to move on to the next step.
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. Steven Larson offers more wisdom about being an entrepreneur, and Jim Edwards talking about shortcuts for creating your frameworks.
Your Results Today
Get Caught Up on Previous Work
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website