Day 9
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
For many aspiring entrepreneurs, the dream of your own business, lifestyle freedom, financial independence, and doing work you love, begins and ends with making a sale.
It’s the part of the process that too many people are unable to complete, and with that…give up on their plans much, much too soon.
With an online business, your sale is made on your ‘landing page’ – the first page your dream customer sees when they click your link. This is where you make a first impression.
How many times have you clicked on someone’s landing page and been instantly turned off? Or disappointed? Or thrilled to have found exactly what you were looking for?
The Elements of a Great Sales Page
To make the page work, you need the right mix of emotion, logic, and fear to get your dream customers to act now.
This day is about learning how to do just that – create the sales copy that will turn curious online surfers into dream customers.
Although you will learn the strategy and tactics for great sales pages, understand that the process rarely works on the first effort. You have to keep adapting the message until people start responding. And when they do…you know you have delivered!
Day 9 Work Summary
- Create the First Page of Your Funnel – the Sales Page. This is where you put the ‘Who What Why How’ video you created on Day 8. This page may take you some time to create, and it should. This page will be your image to the online world.
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. The additional videos on this day are about writing the sales copy for the page.
This is critical information. Great sales copy sells! That’s been true since the beginning of marketing. The more you practice, the more you learn, but it’s important to have the strategies and techniques set first.
Your Results Today
Page One in your Sales Funnel with the ‘Who What Why How ‘ script as a video, audio or sales letter on the page.
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website