Day 4
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
After spending a few days creating your product offer, you may be surprised when OFA starts talking about getting traffic to a…Facebook page?
Yes, the next step in the process is finding your audience, the people who you will buy from you…if you deliver value.
You Must Be Visible
This day is about building a Facebook page as a place where you can show you care about your potential dream customers. If you do not tell anyone about your product, you have no business.
I can’t emphasize this enough. Unfortunately, a lot of How-To teaching leaves out the part where you have to market the product, and attract an audience. This leaves many entrepreneurs frustrated with the online business process, when in fact this is your chance to further differentiate yourself.
If you can develop an active, consistent, and valuable social media profile, you can immediately start to find people who are interested in what you do.
Use this day of training to learn how to do that on Facebook.
Give Your Dream Customers A Place to Find You
Even if you hate social media, take the time to create your social page, and beginning telling people about the information you have available. Follow the training to understand how to make your posts engaging and valuable to your audience.
For a deep dive into various product options: Click Here
Day 4 Work Summary
- Create your Facebook page for the Customer you want. Establish a clear identity that your dream customer will instantly recognize as themselves
- Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work.
Extra Training for High Achievers
- This video will help you come up with great content ideas
Your Results Today
A Facebook profile and page aimed at the customers for your product
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ |
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and running.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website