Day 3
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
Day 3 is all about…decommoditization…the act of creating an ‘Irresistible Offer’ around your Flagship Framework.
What does that mean?
You have to create more products around your product to build your Offer Stack. The stack is all of the products that you are going to offer together as a fantastic deal.
Each additional ‘free’ product, increases the value of your Flagship Framework by giving your customers more information, resources or tools. These additional products support your Flagship Framework, and overdeliver on the content you have available for your customer.
A stack with fruits and syrup on top is definitely a better deal!
Now, don’t panic. You already have your Framework…so what are additional products you can include?
Think about products that might be helpful. Did you do additional research that you could put together as a curated list of blogs or books to read? Do you know great online tools you can provide links to? Maybe there are extra activities that are not critical to the Framework, but can be helpful.
You are going to add 3 to 5 additional products to make your entire offer. However, this number can be more or less depending on how you decide to approach this part.
Remember, you are creating this offer stack to differentiate your product in the global marketplace. Only you can make this offer. So only you can deliver this type of value this way.
You have No Competition…Zero…when you approach your offer by creating a proprietary product stack to go with your Framework.
For a deep dive into various product options: Click Here
Day 3 Work Summary
- Create your Offer Stack. Add the products that increase the perceived value of your Flagship Framework
- Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. For Day 3 especially, The Greatest Showman video is an excellent example of how to create an offer stack. There are several examples of stack items that you can adapt for your product.
Extra Training for High Achievers
- OFA includes daily videos from Jim Edwards of Funnel Scripts, who teaches how to write copy. Jim’s training is incredibly valuable. You want to understand how to write great headlines and copy to help sell your product. So don’t miss those sections.
Your Results Today
An Irresistible Offer Stack to go with your Flagship Framework
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 3 to 5 products
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ |
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and running.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website