Day 24
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
Running successful paid digital ads is a skill, one that can be lucrative if you know what you’re doing. And you learn what you’re doing by experimenting with targeting and copy.
Knowing which customers to target, and writing great copy, especially headlines, to get their attention is the process that gives you successful digital marketing. But you never know which combination of target, copy, and images or video will actually be the winner for your business.
You have to frequently change out your poor performing ads, and replace them with your new ideas. And then you keep repeating this process until you are successful.
This is what they mean when people talk about about persevering in business.
You have to be prepared to keep trying different options, and you cannot give up. No one knows exactly what works every time, for every type of audience and product.
Since by definition, you are filling a gap that others have not reached, and you are using your own unique perspective to differentiate yourself, you have to keep trying to figure out your advertising approach.
This part of OFA continues the relentless push to be marketing your funnel by finding your dream customers.
In the paid ads process, You have to continue to refine your copywriting skills. Ad headlines, copy, images and videos will make a difference, so continue to run the process again and again until you reach your definition of success.
Day 24 Work Summary
- Start Running Paid Ads – Using paid ads means you are specifically targeting people who may be interested in your product
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. Focus on your ad copy and using the tools to create content that holds your dream customers attention.
Your Results Today
Create a Paid Ad Account
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
- Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
- Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
- Your OTO #2 Sales Page script and content – Page 3 of 4 in your funnel
- Your Complete Sales Funnel – all 4 pages
- Your Epiphany Bridge Script – about how you came to create your Flagship Framework
- Your Dream 100 Target List of resources where you will earn a place in their world
- Your Hook Story and Offer – defined and ready to repeat
- Your Paid Ad Copy – Text copy and images or videos that align with your sales pages, and run as ads
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ | |
| OTO #2 Products (4 to 7) | $0 -~ | $100+ | |
| Technical Set-up | $0 | $10 – $100/hr | $100+ |
| ClickFunnels account – ongoing | $97 – $297/m | $197+ | |
| Paid Ads | $1 – ~/day | $197+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
If you created your ClickFunnels account on Day 9, you have now passed 14 days, and will be billed for your first month – or you can pay an annual rate and obtain a two-month discount.
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website