Day 23
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
One of the many wonderful things about the Internet is the ability to start a business using free resources. If you have good wi-fi, you can access tools that allow you to get started without spending any money.
This is also true for building your audience. You can pursue free strategies to grow your audience on social media platforms.
And you can also accelerate the process by using the same platforms to buy advertising, and grow your audience by putting yourself directly in front of the people who are looking for the product you offer.
That’s another wonderful thing about the Internet…the ability to target your dream customers.
Yes, there are many ethical issues with how social media platforms use your data, but as a business or marketer, you can appreciate the efficiency of going directly to people who are already searching for specific products. And as a consumer, you can probably see the benefit too.
But you have to know who your dream customers are. You have to understand where to find them first. You want to know who may be interested in your product, what they have now, and why existing products might not be sufficient for their needs.
This day is a deep dive into your dream customers’ lives, so that you can be recognized as the product that will solve their problem.
Day 23 Work Summary
- Identify Your Target Customers – Develop a clear understanding of the niche you will be targeting
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. Focus on writing a script that speaks directly to the people you are trying to reach.
Your Results Today
A Targeted Customer Avatar Profile
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
- Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
- Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
- Your OTO #2 Sales Page script and content – Page 3 of 4 in your funnel
- Your Complete Sales Funnel – all 4 pages
- Your Epiphany Bridge Script – about how you came to create your Flagship Framework
- Your Dream 100 Target List of resources where you will earn a place in their world
- Your Hook Story and Offer – defined and ready to repeat
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ | |
| OTO #2 Products (4 to 7) | $0 -~ | $100+ | |
| Technical Set-up | $0 | $10 – $100/hr | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website