Day 2
This 30-day OFA Day-by-Day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels.
So far…
Day 1 – You developed your Framework or ‘How-To’ that you can offer your dream customers. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version. This is all one Framework offered in different ways.
Define Your Flagship Framework
In Day 2 of the One Funnel Away (OFA) Challenge, Russell goes deep into creating your “Flagship Framework.”
The Flagship Framework is your product that will be the Do-It-Yourself How-To or Guide for your dream customers. It is the Most Attractive ‘Splinter’ Framework from Your Core Result Framework. A part of the process that can stand alone.
Now if you are selling physical products – either your own or someone else’s (affiliate), your Flagship Framework could supplement the main product.
For example, if you are selling flour, your Flagship Framework could be a pasta recipe that uses your flour.
How Do I Use the Ingredients to Get the Result I Want?
If you have a professional services business, like accounting. Your Flagship Framework could be How-To Set-Up and Use a Budget, or an Expenses Tracking Template for a Business with instructions on how to use it.
Your Flagship Framework can be anything you choose.
You just need to think of something that works with your product or service.
The idea is that you are going to differentiate your product in the global marketplace by creating an offer than no one else has.
You become the automatic leader in your niche because your Framework is 100% proprietary to you. This is how you build an online business in a crowded public market…
You Make Your Product Unique.
Creating Your Products
You will be creating digital products for delivery to your dream customers.
If you have a physical products business, or you will be selling an affiliate product, you may still be creating additional digital products that your dream customers can use.
The actual products you create – PDF guides, videos, audio recordings, courses – influence the start-up cost of your business, and the time involved.
For our purposes, this section is going to be left open to your own decisions. So realize that your work may take longer than others, but stay focused on your goals, and the value you are delivering for your customers.
For a deep dive into different product options: Click Here
Day 2 Work Summary
- Create your Flagship Framework that you are going to offer first, at an introductory price.
- Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything and apply the teachings to your own work
Your Results Today
A Flagship Framework that will be offered first
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge)
- A plan for a Framework or How-To or Guide that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework product | $0 -~ | $100+ |
To Go to the Next Day: Click Here
To Go to the OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information so I will be your guide. In this e-mail series, I will summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and running.
Russell has already created the OFA map, I explain day-by-day what you should be doing to make sure you meet your goals.
To sign-up for the next OFA click here
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day: Click Here
To Go to the OFA Day-by-Day Schedule: Click Here