Day 19
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
At this point, the OFA funnel building work is mostly over, but the business building work has just begun. You are in a position now to attract your dream customers, but where can you find them?
The most important skill you have to learn in your business process is…selling your product.
But to sell, you have to know who you can sell to, and one of the best ways to find out is to look at the customers who are already with others in your industry.
Think of it this way…is there a product you own that if you can find a better version, you’d buy it?
That’s what happens every day in the global marketplace. People ‘settle’ for the product they think will be sufficient for their needs. But typically it’s just not right, and they keep looking for the thing they really want. That’s where you come in.
You may think that you have to compete with others in your industry, but you don’t. You have to carve out your niche, and let your customers know that you exist.
That’s how you win…by getting attention within the world where your customers are already congregated.
Find Your Dream 100
In the training, the target world is your Dream 100 – the most important writers, podcasts, YouTube influencers, professors, speakers, entertainers, journalists, researchers, designers…or whatever credential fits your product…that are the resources your dream customers go to now.
And you get your dream customers attention by presenting…
- A hook – the winning headline your dream customers cannot resist
- A story – a compelling message that your dream customers read or hear
- An offer – an irresistible, no brainer deal that your dream customers must buy
That’s the combination that will begin to turn attention towards you.
This is what you’re going to do now:
- Identify where your dream customers go now for the products and services they need
- Earn or buy your way in to those worlds
- Use your hook, story, and offer to win them over to your world
Day 19 Work Summary
- Identify Your Dream 100 resources
- Create Your Hook, Story and Offer
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. In the video, Jim Edwards covers the importance of your Hook, Story and Offer, and how you should come back to those three elements whenever your funnel is not working.
Your Results Today
A Dream 100 Target List, and Your Hook, Story, Offer Defined
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
- Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
- Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
- Your OTO #2 Sales Page script and content – Page 3 of 4 in your funnel
- Your Complete Sales Funnel – all 4 pages
- Your Epiphany Bridge Script – about how you came to create your Flagship Framework
- Your Dream 100 Target List of resources where you will earn a place in their world
- Your Hook Story and Offer – defined and ready to repeat
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ | |
| OTO #2 Products (4 to 7) | $0 -~ | $100+ | |
| Technical Set-up | $0 | $10 – $100/hr | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial, which would begin today when you create your sales page.
To Go to the Next Day in OFA: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website