Day 18
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
Do you remember the first time you learned something you had not realized before…something that changed the way you behave…maybe even changed your life?
Is that the story that led you to start your business?
If it is, it’s time to tell that story as part of creating your business. It’s one thing to have a business, to even create the business, but it’s another to actually sell your product or service to strangers.
They have to find something in you that resonates with them, and then they can feel a connection to you that prompts them to spend money.
So what’s your story?
This part of the process is called creating your ‘Epiphany Bridge’ origin story…the story that brought you to where you are now.
Where did the story take you along the way? How did you come to create your Flagship Framework?
You may even have to think about the exact moment, but when you do, all the ideas will come right back to you – the backstory, your internal desires, the obstacles you faced…and most importantly, the realization that led you on to the product or service you have created.
That’s the story your dream customers want to hear from you.
Day 18 Work Summary
- Document Your Epiphany Bridge story
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. In the video, Jim Edwards covers how to create your Epiphany Bridge script.
Your Results Today
Epiphany Bridge script about how you created your Flagship Framework
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
- Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
- Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
- Your OTO #2 Sales Page script and content – Page 3 of 4 in your funnel
- Your Complete Sales Funnel – all 4 pages
- Your Epiphany Bridge Script – about how you came to create your Flagship Framework
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ | |
| OTO #2 Products (4 to 7) | $0 -~ | $100+ | |
| Technical Set-up | $0 | $10 – $100/hr | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website