Day 17
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
Okay, in the past few days of OFA, you have built a sales funnel, which is great!
But you have to ‘technically’ make it work, which some people consider a challenge.
OFA is built around using the software ClickFunnels, so this part of the challenge is about learning how to make sure your funnel works inside ClickFunnels. But the core requirements for getting technically set up are the same regardless of the software you use:
- Make sure every page is connected from one step in the funnel to the other
- Set up your email service provider so that you can collect emails
- Set up your financial payment processor so you can collect money
- If you are using a custom domain, make sure it’s pointing to the right pages
- Test every button and link
If the tech stuff is not your thing, you can outsource this part. But regardless of who sets up your funnel, remember to double-check that everything works.
Day 17 Work Summary
- Set up all the technical connections between your funnel, email provider and financial processor
- Test every page, button and link
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work.
Your Results Today
A functioning sales funnel
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
- Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
- Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
- Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
- Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
- Your OTO #2 Sales Page script and content – Page 3 of 4 in your funnel
- Your Complete Sales Funnel – all 4 pages. One note: the most recent OFA (through February 2021) did not cover setting up the Thank You Page, but it is included in the funnel template. Make sure that when you complete your funnel you have a thank you page.
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ | |
| OTO #1 Products (4 to 7) | $0 -~ | $100+ | |
| OTO #2 Products (4 to 7) | $0 -~ | $100+ | |
| Technical Set-up | $0 | $10 – $100/hr | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial, which would begin today when you create your sales page.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website