Day 16

This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.

Throughout the OFA process, you are using your Flagship Framework as a core product that you can provide with different options for your customers.

Now as you move on to create your One-Time-Offer (OTO) #2, the Done-for-You version, you will be thinking about yet another higher level of value…that commands a higher price for the same core solution.

In a Done-For-You version, you are giving up your time, or managing someone else’s time, to deliver for your customers. There are a lot of options that are explained in the training, but think about this as having an opportunity to display your work in a more hands-on form.

Now some of you may not like the idea of having an online business, but having to give up your time. But before you protest, remember you can always outsource work to someone else, or price the offer where you would be willing to give up the time.

Working on OTO #2 requires you to think again about how a customer who may want a different version of your product may respond to your offer. Use the ideas in the training, but adapt to your own specific circumstances.

This is the final push of product and sales page creation…and it could be the most lucrative.

If you would like a deep dive into various product options: click here.

Day 16 Work Summary

• Create OTO #2 Done-For-You product and bonuses
• Create your OTO #2 Upsell page script and sales page

Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. In the video, Jim Edwards covers how to use the OTO #2 script.

Your Results Today

OTO #2 Product, bonuses and Upsell page with completed content

Results to Date

• An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
• A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
• Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
• Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
• Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
• Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
• Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
• Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
• Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
• Your Member’s Area where all your products available to your customers – separate section in your funnel with its own login page
• Your OTO #1 Done-With-You version of your flagship framework, and bonuses – 4 to 7 products
• Your OTO #1 Sales Page script, and Sales Page content – Page 2 of 4 in your funnel
• Your OTO #2 Done-For-You version of your Flagship Framework and Bonuses – 4 to 7 products
• Your OTO #2 Upsell Page script and content – Page 3 of 4 in your funnel

Costs to Date

Expenses	Actual	Range	Your Total
5 Day Lead Challenge	$0		$0
One Funnel Away Challenge	$100		$100
Flagship Framework Product		$0 -~	$100+
Offer Stack Products (3 to 5)		$0 -~	$100+
Facebook page	$0		$100+
Social Media Posting Calendar	$0	$35 – $130/m	$100+
Who What Why How video	$0		$100+
ClickFunnels account – 14 days	$0		$100+
Order Bump Product		$0 -~	$100+
OTO #1 Products (4 to 7)		$0 -~	$100+
OTO #2 Products (4 to 7)		$0 -~	$100+

Using Click Funnels

OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.

The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.

You can begin using ClickFunnels with a 14-day free trial, which would begin today when you create your sales page.

To Go to the Next Day in OFA Day-by-Day: Click Here

To Go to the Complete OFA Day-by-Day Schedule: Click Here

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A Reminder…

This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.

The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.

The idea is to explain exactly what it takes to get your online business up and going.

Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.

To sign-up for OFA click here

Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.

To Go to the Next Day in OFA Day-by-Day: Click Here

To Go to the complete OFA Day-by-Day Schedule: Click Here

To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website