Day 11
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
When you create an online business, the emphasis is on…online…
You take advantage of cyberspace, avoiding the cost and logistics of the physical world, by putting everything you have to offer on the Internet. But how?
There are many, many apps and Saas (software as a service) products that you can use to deliver your products to your dream customers. In OFA, all of the work is done in ClickFunnels, which is an online software for creating and managing your sales funnels.
ClickFunnels is also designed to manage your ‘Members Area.’ A separate place where you can make all your products available for your customers to access.
Think of your Members Area as an exclusive private club. You must have a password to enter, and only people who have been given access to your product can enter.
This is the place where you put your content, and it can also be used for messages or additional material you want to deliver.
Time to Prepare Entrance to Your Private Club…
Now that you have about 5 to 7 products, you need to set them up in the Members Area of your funnel.
This can be a long process. You should write copy for each page that explains to your customers exactly what they will find in each section, and how they can use the content to solve their problems.
You can also expect that you will be updating this Members Area whenever you want to change any of the products.
This is where your customers will stay engaged with your content, and the work they may show other people who could be interested in your offers. So spend some time thinking about how you want it to look, and create a Members’ Area for a Club you want to join.
Day 11 Work Summary
- Create Your Members’ Area – this section of your funnel is a separate page where customers can access all the products they buy from you.
- Create the Welcome Page and sections, and provide access to the content you have previously created
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. The extra video teaches how the value you deliver goes beyond your funnel.
Your Results Today
A private Members’ Area for your dream customers to access your product.
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product – section on Page 1 of 4 in your funnel
- Your Members’ Area with separate login page for your customers – additional part of your funnel
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website