Day 10
This 30-day series is a roadmap for you to create an online business by following the training in the One Funnel Away (OFA) Challenge from Russell Brunson and ClickFunnels. Make sure you are watching the training videos, and following Russell’s instructions. Use these pages to stay on track with the activities.
It’s called ‘suggestive selling.’ When you place your order at McDonald’s and they ask ‘would you like fries (or another option) with that?’ they are ‘suggesting’ that perhaps your order is not complete.
You may have no interest in fries, but the question makes you stop and think: ‘Hhmmm…yeah fries would be good….”
And the next thing you know, your meal has just increased in size…and price.
For an online business, this suggestion is known as an ‘order bump.’ It’s an additional offer that can be added to your main offer.
In OFA, that offer is called a Framework-by-product, which appears on your Framework landing page as an ‘order bump’ – an additional offer for another product available only as an addition to the sale of the main product.
So you need to think of an additional product that compliments the one you are already offering. There are many suggestions about what the product can be, you just have to pick one.
Now at this point, you may realize that creating your online business in 30 days is a lot of work in a concentrated timeframe. Don’t worry if you start falling behind on creating your products and writing all the sales copy, you can take as much time as you need. The important thing is to understand the concepts.
You are adding another offer because a certain percentage of consumers tend to purchase this additional product when it’s suggested. This means you can earn more per average sale than you would if you only sold your main product.
The order bump is only offered at checkout, so if you miss it, you might end up with FOMO.
But if you get it, you might feel your order is complete.
This is not a sleazy salesman tactic. The product you offer has to be valuable like the audio or video version of your main product, or background information you do not offer anywhere else.
You are giving your dream customers another option. If they’re interested, they’ll buy it, if not, they’ll close out their order.
For a deep dive into various product options: click here
Day 10 Work Summary
- Create Your Order Bump – an additional valuable product that compliments your main product.
Additional: Every day in the challenge, there are additional videos with great information, it is recommended that you watch everything, and apply the teachings to your own work. On this day, Jim Edwards from Funnel Scripts talks about how to create a great order bump.
Your Results Today
An exclusive additional product that compliments your Flagship Framework.
Results to Date
- An active lead magnet on a one page funnel that collects emails from interested prospects (learn this from the 5-Day Lead Challenge) – 1 product
- A plan for a Framework (or How-To or Guide) that you can offer your dream customers that helps them achieve a Result. You need to decide on a Core Result Framework, Best Framework from the Core, By-Product, Done-With-You version and Done-For-You version
- Your Flagship Framework – a key ‘splinter’ part of your Core Framework – 1 product
- Your Offer Stack to increase the perceived value of your Flagship Framework – (usually) 4 or 5 products
- Your Facebook page to support your customers, and highlight the value you can deliver – 1 consistently updated social media presence
- Your Social Media Posting Calendar with all your great ideas for engaging with your potential dream customers
- Your ‘Who What Why How’ script summarizing your Flagship Framework offer – 1 sales presentation (video) for your landing page
- Your Sales Page of your funnel offering your Flagship Framework and the story why your dream customers have to get it – Page 1 of 4 in your funnel
- Your Order Bump or Framework-by-Product offered only with the sale of your Flagship Framework – 1 product
Costs to Date
| Expenses | Actual | Range | Your Total |
| 5 Day Lead Challenge | $0 | $0 | |
| One Funnel Away Challenge | $100 | $100 | |
| Flagship Framework Product | $0 -~ | $100+ | |
| Offer Stack Products (3 to 5) | $0 -~ | $100+ | |
| Facebook page | $0 | $100+ | |
| Social Media Posting Calendar | $0 | $35 – $130/m | $100+ |
| Who What Why How video | $0 | $100+ | |
| ClickFunnels account – 14 days | $0 | $100+ | |
| Order Bump Product | $0 -~ | $100+ |
A word about costs…you can spend a little or a lot of money at different steps in the OFA process. For example, if you want to make a professional video and hire someone to film you, that’s going to cost you money. But if you use the tools you already have, like a smartphone and free software, you will spend nothing. So the costs are all estimates, based on the amount you would actually have to spend to finish OFA.
Using Click Funnels
OFA is built around using the ClickFunnels software to create your sales funnel. Technically, you can use any webpage software and link the pages together. But ClickFunnels is the only software that lets you manage all the pages together in one view.
The software also links the personal data that you gather from your customers. So if a sale is made on one page, the details link through to the next page…and so on. There are also other features that make it easy for customers to buy at a later date, without re-entering their information.
You can begin using ClickFunnels with a 14-day free trial, which would begin today when you create your sales page.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the Complete OFA Day-by-Day Schedule: Click Here
A Reminder…
This series is to help you Create Your Online Business by using the training in the One Funnel Away (OFA) Challenge. OFA is a comprehensive program that teaches you how to get your product or service in to your dream customers’ hands.
The training is a ton of information, so I will be your guide. In this series, I summarize the daily teachings in the program, remind you of the activities you should have completed, clarify points, and keep a running list of expenses.
The idea is to explain exactly what it takes to get your online business up and going.
Russell has already created the OFA map, I am going to explain day-by-day what you should be doing to make sure you meet your goals.
Disclosure: Links to the One Funnel Away Challenge are affiliate links, I earn for eligible purchases at no additional cost to you.
To Go to the Next Day in OFA Day-by-Day: Click Here
To Go to the complete OFA Day-by-Day Schedule: Click Here
To Find Additional Resources for Aspiring Entrepreneurs: Click Here to Go to the Ready Entrepreneur website